Google Phone Emerges, Could Shake Up Market Company will sell it on its own, not through a wireless carrier By John Johnson, Newser Staff Posted Dec 12, 2009 8:31 PM CST 13 comments Comments The Google logo. (AP Photo/Ted S. Warren) (Newser) – The long-awaited Google phone is almost out of hiding and expected to be on the market next year. The big difference: Google will sell the phone, called Nexus One, on its own instead of going the usual route through a wireless carrier. Customers will have to buy their cell service separately. It will run, of course, on Google's own Android operating system. And though it will be manufactured by HTC Corp., Google has designed all the software and apps, reports the Wall Street Journal. The company has begun giving the phone to employees for testing, though a Google blog post doesn't go into much detail or even acknowledge that this is, in fact, the Google phone. This is a two-pronged attack on the mobile industry, notes the Journal, with Google going after both the wireless carriers that sell phones and the companies that design them. TechCrunch links to photos here.