Ooops: Goldline, Fox 'Clarify' Glenn Beck's Ties to Gold

Company says it was wrong to call Beck a 'paid sponsor'

By Kevin Spak,  Newser Staff

Posted Dec 14, 2009 9:08 AM CST
Share on Facebook Share on Twitter Share via Email

(Newser) – Fox News seems to be watching Jon Stewart. After the drubbing Stewart gave Glenn Beck last week for pumping gold on his show, even as he was listed as a "paid spokesman" for Goldline, a company that sells gold coins, the network fired off a letter to Beck’s reps, “seeking clarification.” It also released a statement saying that its official policy “prohibits on-air talent from endorsing products.”

Goldline quickly changed the language on its website. Until a few days ago, Beck’s picture was accompanied by a footnote reading, “paid spokesman”; the footnote now reads “radio sponsor.” The company says the language Stewart picked up on was a mistake. It says it’s merely a sponsor of Beck’s radio and TV shows, but doesn’t pay him any separate fees. “We used the term ‘paid spokesman’ because we felt it was important to tell people that there is a payment going to somebody,” said Goldline’s president.

Glenn Beck extols the virtues of gold in this screenshot.
Glenn Beck extols the virtues of gold in this screenshot.
« Prev« Prev | Next »Next » Slideshow
An extended Glenn Beck Goldline commercial, complete with weird explanatory subtitles.   (goldlineint)
The Jon Stewart segment that brought Beck's gold ties into the limelight.   (Comedy Central)
Glenn Beck Rant About 'Gold, God, Guns' is followed by a 'Glenn Beck is sponsored by Goldline' tag, 12/11/09.   (PoliticsCentralX)

« Prev« Prev | Next »Next »
To report an error on this story, notify our editors.

Other Sites We Like:   The Street   |   HitFix   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   The Frisky   |   Owler