Martha Uncorks Wine Venture

Home diva teams up with California winemaker to market $15 bottles
By Caroline Zimmerman,  Newser User
Posted Sep 16, 2007 3:49 PM CDT
Martha Stewart with bakeware and cooks' tools from the Martha Stewart Collection exclusively at Macy's (Photo   (Associated Press)
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(Newser) – Martha's Stewart's next move might sound a little tipsy. The home diva is teaming with California wine magnate Gallo to launch Martha Stewart Vintage, which will distribute $15 bottles of Sonoma County chardonnay, cab, and merlot. The initial 15,000 cases will be released in cities where Stewart has a robust fan base, reports the Wall Street Journal.

But the vino isn't likely to hugely affect Stewart's bottom line—Martha Stewart Living Omnimedia recorded a second-quarter $6.7 million loss, but stocks did rebound 13 cents a share when the wine line was announced. Stewart is also keeping busy with other ventures, including a food line at Costco and home accessories collection at Macy's.