Martha's Stewart's next move might sound a little tipsy. The home diva is teaming with California wine magnate Gallo to launch Martha Stewart Vintage, which will distribute $15 bottles of Sonoma County chardonnay, cab, and merlot. The initial 15,000 cases will be released in cities where Stewart has a robust fan base, reports the Wall Street Journal.
But the vino isn't likely to hugely affect Stewart's bottom line—Martha Stewart Living Omnimedia recorded a second-quarter $6.7 million loss, but stocks did rebound 13 cents a share when the wine line was announced. Stewart is also keeping busy with other ventures, including a food line at Costco and home accessories collection at Macy's.