House OKs Bill to Turn Down Loud TV Ads

Measure even has cutesy acronym: It's the CALM Act
By Will McCahill,  Newser Staff
Posted Dec 15, 2009 8:00 PM CST
Now you won't have to race for the remote to turn down the volume.   (Wikimedia Commons)

(Newser) – Think TV commercials can be too loud? Well, the House of Representatives is with you, today passing a bill—the CALM Act, a cutesy acronym for Commercial Advertisement Loudness Mitigation—that would turn down the volume. Ads significantly louder than the program they’re interrupting are a particular target of the measure, prepared by California Democrat Anna Eshoo after she learned the Federal Communications Commission has no standard despite frequent complaints.

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