Best Business Books of '09 Housing bust, social networking among the top subjects By John Johnson, Newser Staff Posted Dec 19, 2009 3:27 PM CST 0 comments Comments "In-N-Out Burger," by Stacy Perman. How a West Coast burger chain succeeded with a simple plan and an emphasis on values. View 5 more images (Newser) – If ever there were a year in which we needed cogent business books, this is it. David Lidsky offers his 2009 favorites at Fast Company. Here's a sampling from the full list: Busted, Edmund Andrews: The author's personal story about getting burned in the housing bust makes abstract problems tangible. Bright-Sided, Barbara Ehrenreich: She "gleefully pops the positive-thinking bubble" that pervades society. Americans' zeal to be upbeat blinded them to the danger signs before the financial meltdown. Googled, Ken Auletta: He's got the "inside scoop on how Google reached such heights in such short order," along with an examination of what it means for the rest of the media industry. Viral Loop, Adam L. Penenberg: "No book better explains the rocket-ship growth of a service like Facebook or Twitter." In-N-Out Burger, Stacy Perman: The story of how a West Coast burger chain succeeded with a simple plan and an emphasis on values. In Cheap We Trust, Lauren Weber: A "worthwhile indulgence" into the history of frugality in the US, and its prospects for catching on today. "Bright-Sided," by Barbara Ehrenreich. She explains the dangers of "positive thinking," and how it contributed to the nation's financial mess. "Busted," by Edmund Andrews. The author writes his personal story of buying too big of a house during the bubble, and the disastrous consequences that followed. "Googled," by Ken Auletta. The "New Yorker" writer explains how Google the juggernaut came to be and what it means for the media industry. "In Cheap We Trust," by Lauren Weber. She examines the history of frugality in the US, and its prospects for catching on today. "Viral Loop," by Adam L. Penenberg. "No book better explains the rocket-ship growth of a service like Facebook or Twitter."