Women's Fashion Turns Tough

Floral prints? Baby doll dresses? No way, say today's stylists
By Evann Gastaldo,  Newser Staff
Posted Dec 24, 2009 12:13 PM CST
Editor-in-Chief of French Vogue Carine Roitfeld attends the Prada book launch cocktail held at Prada Rodeo Drive on November 13, 2009 in Beverly Hills, California.   (Getty Images)
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(Newser) – Women are starting to turn their backs on girly pastels, floral prints, and strappy heels in favor of a more aggressive, tough-but-sexy look. “It’s not cool to be demure,” one stylist, who prefers big T-shirts over ripped jeans, tells the New York Times. The trend toward a more utilitarian look is partially a response to the struggling economy: “So-called luxury—people are tired of it,” says a boutique owner.

Out are skin-baring style icons like Scarlett Johansson and Megan Fox; in are blazers, boots, biker jackets, leggings, and the often-disheveled look of editors like Carine Roitfeld and Giovanna Battaglia: “They show you a real-world version of high fashion. They’re not dressed by a stylist, and sophisticated people recognize that,” says a store owner. Adds the Met’s Costume Institute curator: “There is so much sex appeal in imperfection.”

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