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Women's Fashion Turns Tough

Floral prints? Baby doll dresses? No way, say today's stylists

By Evann Gastaldo,  Newser Staff

Posted Dec 24, 2009 12:13 PM CST

(Newser) – Women are starting to turn their backs on girly pastels, floral prints, and strappy heels in favor of a more aggressive, tough-but-sexy look. “It’s not cool to be demure,” one stylist, who prefers big T-shirts over ripped jeans, tells the New York Times. The trend toward a more utilitarian look is partially a response to the struggling economy: “So-called luxury—people are tired of it,” says a boutique owner.

Out are skin-baring style icons like Scarlett Johansson and Megan Fox; in are blazers, boots, biker jackets, leggings, and the often-disheveled look of editors like Carine Roitfeld and Giovanna Battaglia: “They show you a real-world version of high fashion. They’re not dressed by a stylist, and sophisticated people recognize that,” says a store owner. Adds the Met’s Costume Institute curator: “There is so much sex appeal in imperfection.”

Editor-in-Chief of French Vogue Carine Roitfeld attends the Prada book launch cocktail held at Prada Rodeo Drive on November 13, 2009 in Beverly Hills, California.
Editor-in-Chief of French Vogue Carine Roitfeld attends the Prada book launch cocktail held at Prada Rodeo Drive on November 13, 2009 in Beverly Hills, California.   (Getty Images)
Editor-in-Chief of the French edition of Vogue, Carine Roitfeld attends Mercedes-Benz Fashion Week 2009 at Bryant Park on February 17, 2009 in New York City.
Editor-in-Chief of the French edition of Vogue, Carine Roitfeld attends Mercedes-Benz Fashion Week 2009 at Bryant Park on February 17, 2009 in New York City.   (Getty Images)
Model Agyness Deyn opens the presentation of Anna Sui's Fall 2008 collection at Fashion Week in New York, Wednesday, Feb. 6, 2008.
Model Agyness Deyn opens the presentation of Anna Sui's Fall 2008 collection at Fashion Week in New York, Wednesday, Feb. 6, 2008.   (AP Photo/Kathy Willens)
Model Agyness Deyn attends The Cinema Society, Details and DKNY screening of 'Brothers' at the SVA Theater on November 22, 2009 in New York City.
Model Agyness Deyn attends The Cinema Society, Details and DKNY screening of 'Brothers' at the SVA Theater on November 22, 2009 in New York City.   (Getty Images)
Model Agyness Deyn attends the 13th Annual 2009 ACE Awards presented by the Accessories Council at Cipriani 42nd Street on November 2, 2009 in New York City.
Model Agyness Deyn attends the 13th Annual 2009 ACE Awards presented by the Accessories Council at Cipriani 42nd Street on November 2, 2009 in New York City.   (Getty Images)
Giovanna Battaglia attends the Hogan Eyewear New Collection Cocktail Party on October 26, 2009, in Milan, Italy.
Giovanna Battaglia attends the Hogan Eyewear New Collection Cocktail Party on October 26, 2009, in Milan, Italy.   (Getty Images)
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COMMENTS
Showing 3 of 8 comments
Jes
Dec 25, 2009 11:04 AM CST
Awesome. Sorry girly girls, but pastel pink everything is seriously overdone. Not so sure I'll say goodbye to strappy heels though.
cognitivefilter
Dec 25, 2009 8:32 AM CST
really. this isn't even current news? we started seeing leather fall 07
CHRiSTFELD
Dec 25, 2009 8:31 AM CST
Ewwwwww.

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