US Spends $340M to Urge People to Get Counted

Super Bowl ads and cross-country tour aim to boost response
By Harry Kimball,  Newser Staff
Posted Jan 4, 2010 12:02 PM CST
A Census volunteer.   (AP Photo)

(Newser) – The Census Bureau today launched a $340 million campaign to publicize this year’s survey, beginning with the rollout of the Census Portrait of America Road Tour, a flotilla of 13 vehicles that will travel across the nation to public events and tout the benefits of being counted. Also in store is $140 million worth of advertising, including two Super Bowl spots. Some $80 million will target historically undercounted minorities and non-English speakers, USA Today reports.

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