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Both Obamas Become Unwilling Ad Stars

PETA uses Michelle, while a jacket company likes the president

By Nick McMaster,  Newser Staff

Posted Jan 6, 2010 5:54 PM CST

(Newser) – The president and first lady have a common beef today: Both have showed up in prominent advertisements without their permission. PETA is using Michelle's image to spread its anti-fur message, while the president appears on a Times Square billboard. He's photographed in a Weatherproof brand jacket with the tagline: "A leader in style."

Michelle is photoshopped onto an ad with celebrities who have spoken out against the wearing of fur. Her office confirms she doesn't wear any but tersely notes that it did not give consent, reports USA Today. Meanwhile, Weatherproof bought an image of President Obama wearing one of its jackets from AP. A White House spokesman says the billboard is a no-no, but the company counters that it's making the president appear "great looking."

This image released by People for the Ethical Treatment of Animals shows a new PETA ad that features Carrie Underwood, first lady Michelle Obama, Oprah Winfrey and Tyra Banks.
This image released by People for the Ethical Treatment of Animals shows a new PETA ad that features Carrie Underwood, first lady Michelle Obama, Oprah Winfrey and Tyra Banks.   (AP Photo/PETA)
A taxi a billboard ad featuring President Barack Obama wearing a Weatherproof brand jacket.
A taxi a billboard ad featuring President Barack Obama wearing a Weatherproof brand jacket.   (AP Photo/Julie Jacobson)
A Times Square billboard with the president's image.
A Times Square billboard with the president's image.   (AP Photo/Weatherproof Garment Company,AP Images)
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COMMENTS
Showing 3 of 14 comments
sidewinder
Jan 8, 2010 8:36 AM CST
Crap...gotta burn my jacket now.
cognitivefilter
Jan 8, 2010 2:18 AM CST
i'd be pissed, the president's image is totally inappropriate for an advertisement
Yourself
Jan 7, 2010 12:54 PM CST
@Cher - I don't think it has to do with the Obama's profiteering from this, seeing as they didn't even authorize it. It has more to do with the companies trying to profiteer from it. That is after all the purpose of advertising, to try and sell a product. (and sometimes sell a way of life)

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