Big city drivers are chomping at the bit to buy an electric car, despite the significant inconveniences the initial models would be saddled with. A new report from consulting firm McKinsey found that demand in the three “megacities” it surveyed—New York, Paris, and Shanghai—was so high that electric cars could account for up to 16% of new vehicle sales by 2015, up from essentially nothing today.
The first crop of electric cars will come saddled with range limitations, and charging stations will be few or non-existent. That makes big cities, where driving distances are shorter, the perfect laboratory for them, McKinsey says. “There’s a small group of early adopters, people who are really interested in this technology,” the group's top auto guru tells Time. “They'll take some inconvenience.”