Pandora Car Stereo Spells Sirius Trouble
New Internet-enabled device threatens satellite radio
By Andrew Dermont, Newser User
Posted Jan 12, 2010 6:41 PM CST
In this Aug. 19, 2008 Mel Karmazin, Sirius XM Radio CEO, at a news conference in New York.   (AP Photo/Richard Drew, file)

(Newser) – Why pay upward of $20 a month for satellite radio in your car when you can get Pandora Internet radio for free? Pioneer unveiled a car stereo at the 2010 Consumer Electronics Show in Las Vegas this week that can detect Pandora Internet radio from iPhones or iPods, prompting observers to ask whether Sirius XM has met its match, reports the Street.

Usership for Pandora, which allows listeners to customize their own online radio station according to artists, songs, and genres, doubled to more than 40 million in 2009, compared to Sirius’ roughly 18 million subscribers. With the March release of Pioneer's Pandora-enabled device, the king of customizable music expects to reach an entirely new group of consumers.

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Showing 3 of 17 comments
Jan 14, 2010 1:52 AM CST
What is Pandora's viable sales model ?. The current ad level is closer to a public service. It's a wonderful quality (bandwidth) service, but lets see the money.
Jan 13, 2010 12:55 PM CST
btw, is far better then Pandora. much less restrictive on the skips and how you control it, not to mention they stream uncensored comedy too, something Pandora doesn't do at all!
Jan 13, 2010 12:53 PM CST
why buy a new stereo when most cars come with an AUX port these days? I stream from Slacker and Pandora on my phone to my car all the time, no need to buy a new stereo...