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Southwest Tinkers With Seating

Airline will introduce boarding queue, keep free-choice seating

By Nick McMaster,  Newser Staff

Posted Sep 19, 2007 6:24 PM CDT

(Newser) – Southwest Airlines will keep its trademark open-seating policy but will assign a boarding order to cut down on passengers queuing up far in advance of boarding. Southwest currently boards its airplanes in a sequence of three groups, with passengers free to pick their seat. While Southwest fans enjoy the freedom, critics that have called the procedure a "cattle call."

Southwest has been testing new boarding arrangements, MarketWatch reports, in an attempt to remain competitive in an industry under siege from high oil prices and facing an aging workforce and cut-rate airlines like JetBlue and ATA. "We quickly learned that the majority of our customers did not want us to abandon our open seating," said CEO Gary Kelly.

A Southwest Airlines vessel, in flight. We quickly learned that the majority of our customers did not want us to abandon our open seating, CEO Gary Kelly said in a statement.
A Southwest Airlines vessel, in flight. "We quickly learned that the majority of our customers did not want us to abandon our open seating," CEO Gary Kelly said in a statement.   (Shutterstock.com)
Southwest Airlines' trademark open seating policy will be tweaked to combat what some critics have called a preflight cattle call.
Southwest Airlines' trademark open seating policy will be tweaked to combat what some critics have called a preflight "cattle call."   (Shutterstock.com)
A Southwest Airlines passenger jet takes off from Dallas Love Field in Dallas, Tuesday, July 17, 2007. Southwest said Wednesday that its second-quarter profit fell 17 percent as rising fuel costs weighed on the discount carrier. (AP Photo/Tony Gutierrez)
A Southwest Airlines passenger jet takes off from Dallas Love Field in Dallas, Tuesday, July 17, 2007. Southwest said Wednesday that its second-quarter profit fell 17 percent as rising fuel costs weighed...   (Associated Press)
Southwest Airlines ticket agents assist passengers at the aniline's check in line at Los Angeles International Airport , Wednesday, April 18, 2007. Southwest Airlines Co. said Thursday its first-quarter profit rose by half on record revenue, but income would have fallen by 4 cents per share without gains from derivatives that...
Southwest Airlines ticket agents assist passengers at the aniline's check in line at Los Angeles International Airport , Wednesday, April 18, 2007. Southwest Airlines Co. said Thursday its first-quarter...   (Associated Press)
A Southwest Airlines plane with its tale section and its fin is seen at Los Angeles International Airport, Wednesday, April 18, 2007. Southwest Airlines Co. said Thursday its first-quarter profit rose by half on record revenue, but income would have fallen by 4 cents per share without gains from derivatives...
A Southwest Airlines plane with its tale section and its fin is seen at Los Angeles International Airport, Wednesday, April 18, 2007. Southwest Airlines Co. said Thursday its first-quarter profit rose...   (Associated Press)
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Southwest Airlines commercial circa 1972   (alanzb (YouTube))

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