Talking Baby Outgrows E-Trade's Ads

With advertising’s Super Bowl just around the corner, E-Trade finds it’s outgrown its talking-baby spots—or, rather, that the talking baby has outgrown them. “We repurposed all the footage we had,” a company rep tells the Wall Street Journal of the tyke we’ve all seen talking online stock trades the past 2 years, and the company was forced to cast a younger model. The blond, blue-eyed boy hits commercial breaks this weekend, with another round likely for the Feb. 7 Super Bowl.
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