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China Launches Press Tours to Boost Product Image

In wake of tainted goods, official urges: 'Believe in us'

By Peter Fearon,  Newser Staff

Posted Sep 20, 2007 4:45 AM CDT
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(Newser) – With the label "made in China" now carrying particularly negative associations in the wake of tainted products, the Chinese government is on a public relations offensive to convince the world its goods are safe. Journalists have been shown around gleaming drug factories on carefully choreographed tours, reports Reuters. Polls showing that 78% of Americans are concerned about the safety of Chinese products are clearly worrying Beijing officials.

"We hope that by inviting the foreign media here, you can use your own hands, mouths and eyes to represent what's really going on," said an official from the Chinese Food and Drug Administration. "You can spread the message that you can believe in 'made in China.' That's what we want."

Chinese children check out toys at a shopping mall in Foshan, southern China's Guangdong province. Recall systems for unsafe food products and toys went into effect in China on Friday, Aug. 31, 2007, as part of a bid to improve product safety, state media said. (AP Photo/Color China Photo)
Chinese children check out toys at a shopping mall in Foshan, southern China's Guangdong province. Recall systems for unsafe food products and toys went into effect in China on Friday, Aug. 31, 2007,...   (Associated Press)
In this photo released by China's Xinhua News Agency, Chinese Premier Wen Jiabao, center, talks with a customer during his inspection of Xinfadi farm and wholesale produce market in Beijing. (AP Photo/Xinhua, Ju Peng)
In this photo released by China's Xinhua News Agency, Chinese Premier Wen Jiabao, center, talks with a customer during his inspection of Xinfadi farm and wholesale produce market in Beijing. (AP Photo/Xinhua,...   (Associated Press)
An inspector examines products at the food safety inspection center of the Beijing Entry-Exit Inspection and Quarantine Bureau in Beijing, China. . (AP Photo/Elizabeth Dalziel, FILE)
An inspector examines products at the food safety inspection center of the Beijing Entry-Exit Inspection and Quarantine Bureau in Beijing, China. . (AP Photo/Elizabeth Dalziel, FILE)   (Associated Press)
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