If the idea of biting into Asian carp, the invasive species wreaking havoc from the Great Lakes to the Mississippi Delta, sounds unappetizing, one Louisiana chef would like to sell you on delicious “silverfin.” For those not in the know, that’s Asian carp. The rebranding is part of a concerted marketing effort to solve the rampaging carp problem by making them into tasty meals. They could be on retail shelves in weeks.
Chef Philippe Parola has developed several recipes for the preparation of “silverfin,” and he's heading to Las Vegas to pitch the fish to the National Grocers Association, reports the AP. He says the fish tastes like a scallop/crab mix, and “consumers will love it.” Louisiana has already secured a processor, a distributor, and a grocery chain to sell the product.