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Asian Carp: If You Can't Beat 'Em, Eat 'Em

Louisiana chefs and gov't hatch plan to market invasive fish

By Harry Kimball,  Newser Staff

Posted Jan 19, 2010 12:04 PM CST
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(Newser) – If the idea of biting into Asian carp, the invasive species wreaking havoc from the Great Lakes to the Mississippi Delta, sounds unappetizing, one Louisiana chef would like to sell you on delicious “silverfin.” For those not in the know, that’s Asian carp. The rebranding is part of a concerted marketing effort to solve the rampaging carp problem by making them into tasty meals. They could be on retail shelves in weeks.

Chef Philippe Parola has developed several recipes for the preparation of “silverfin,” and he's heading to Las Vegas to pitch the fish to the National Grocers Association, reports the AP. He says the fish tastes like a scallop/crab mix, and “consumers will love it.” Louisiana has already secured a processor, a distributor, and a grocery chain to sell the product.


An Asian Big Head carp in captivity.
An Asian Big Head carp in captivity.   (AP Photo)
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If we can't do something with silverfin, we are clowns. It's too good to ship to Asia, it's too good to use as bait, and it's too good to leave on the bank. - Chef Philippe Parola

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COMMENTS
Showing 3 of 21 comments
terryeasley
Mar 18, 2010 4:52 PM CDT
I've tried the silver carp fish cakes in the French Quarter, tasted better than crab cakes. Oceana Grill on Conti Street between Bourbon and Royal.
finkster
Feb 4, 2010 9:17 AM CST
After looking at these fish jumping out of the water and into boats you don't even have to fish for them.
spraynard
Jan 20, 2010 9:02 AM CST
shrimp eat poop off the ocean floor. I want to try this carp.
Money • Lifestyle • US

 
marketing • Louisiana • fish • rebranding • invasive species • Asian carp • nutria • Philippe Parola • silverfin

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