YouTube to Offer Movie Rentals Sundance flicks will be the first ones available on Friday By Nick McMaster, Newser Staff Posted Jan 20, 2010 5:31 PM CST 8 comments Comments The marquee at the Egyptian Theatre on Main Street promotes the Sundance Film Festival in Park City, Utah, on Wednesday, Jan. 20, 2010. (AP Photo/Peter Kramer) (Newser) – YouTube will launch a video rental service on Friday, allowing movies from the Sundance Film Festival to be streamed for a price. It's an experiment by YouTube and parent company Google, which want big-name studios to eventually join them. Users will pay for the films through Google Checkout, and Google will split the proceeds with the creator of the content, reports the Wall Street Journal. The Sundance films will be cost $3.99 for a 48-hour rental period.