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Best Airfare Deals Are Now Tweeted, Emailed

Airlines ramp up discounts in promotional offers

By Jane Yager,  Newser Staff

Posted Jan 21, 2010 9:07 AM CST

(Newser) – The latest airfare deals aren't online or at travel agencies—they're targeted promotional fares, being emailed and tweeted to customers who sign up to receive them or who enroll in frequent-flier programs. These under-the-radar offers, an inexpensive form of advertising increasingly popular with recession-battered airlines, range from 10% discounts to buy-one-get-one-free ticket deals, the Wall Street Journal reports.

With airlines branching out into revenue sources like baggage fees and selling food onboard, they can afford deep ticket discounting to get people onto their planes. Companies have found exclusive offers, which give customers a feeling of being in the know, especially effective during the recession, and the promotions have the added benefit of drawing customers onto the airlines' own websites.

The cheapest seats on the plane are now promoted in tweets and via email.
The cheapest seats on the plane are now promoted in tweets and via email.   (Shutter Stock)
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COMMENTS
Showing 2 of 2 comments
Mr.C
Jan 21, 2010 8:53 AM CST
that a way to not link to the twitter accounts
GeminiMishy
Jan 21, 2010 3:36 AM CST
Well, if it works, and nets a good deal...lets see how long it lasts.

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