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July 25, 2008 12:09:58 PM CDT



Big Guns Battle Video Sharing With Free TV Shows

Posted Mar 23, 07 9:14 AM CDT in US Business Technology 

(Newser) – TV biggies NBC Universal and News Corp. are teaming up to hit YouTube with the full force of their their combined TV content, offered online for free. Starting this summer, AOL, Yahoo, Microsoft's MSN and News Corp. subsidiary MySpace will hope to win over internet users (and the advertising that goes with them) with shows like 24 and Heroes.

In making the content free but copyright-protected,  TV execs may have have taken a lesson from the failure of the music industry to keep file-sharing networks from distributing protected intellectual property without permission. "You have to give consumers a legitimate way to get content," says News Corp. president Peter Chernin.

Source Washington Post

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Internet   Google   Microsoft   television   Yahoo   YouTube   Rupert Murdoch   advertising   MySpace   News Corp   NBC   Internet advertising   copyright   AOL   consumer   file sharing   intellectual property   Heroes   24   MSN



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