James Earl Jones, Tom Hanks Top Most-Trusted List

Tiger Woods nowhere to be seen in latest Forbes rankings

By Rob Quinn,  Newser Staff

Posted Jan 26, 2010 4:43 AM CST

(Newser) – The man who gave his voice to Darth Vader and the CNN tagline is the most trusted celebrity in America, according to a survey commissioned by Forbes. Tom Hanks came in second and Michael J. Fox third. Deadlist Catch host Mike Rowe came in fourth and Morgan Freeman fifth, based on factors of likability, reliability, and credibility.

Sally Field grabbed sixth place and Ron Howard seventh, with Will Smith, Bill Cosby and Denzel Washington rounding out the top 10. Celebs can cash in on their trustworthiness. Analysts say endorsements from trusted celebs will continue to be a mainstay of marketing campaigns, despite the mauling some firms received from the Tiger Woods debacle. Click here to see the other new "favorites" list Tom and Denzel just ranked high on (along with Meryl, George).

Tom Hanks arrives at the premiere of Old Dogs last year in Los Angeles.
Tom Hanks arrives at the premiere of "Old Dogs" last year in Los Angeles.   (AP Photo/Katy Winn)
James Earl Jones gets ready for Cat On a Hot Tin Roof in New York in 2008.
James Earl Jones gets ready for "Cat On a Hot Tin Roof" in New York in 2008.   (AP Photo/Richard Drew, File)
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The stars on our list tend to be endearing characters on screen and off. With private lives that are kept precisely that, they have earned, and maintained, the respect of their fans. - Lacey Rose, Forbes

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