CBS Open to More Super Bowl Advocacy Ads
After flap over pro-life piece, 'responsibly produced' spots OK
By Will McCahill,  Newser Staff
Posted Jan 26, 2010 8:34 PM CST
The Focus on the Family spot during the Feb. 7 Super Bowl is expected to feature former Florida quarterback Tim Tebow and his mother, Pam.   (AP Photo)

(Newser) – After various advocacy groups cried foul over CBS’ decision to eschew its usual policy and air an ad during the Super Bowl that will feature Heisman Trophy winner Tim Tebow and carry a pro-life message, the network said today it will allow similar spots during the Feb. 7 broadcast—as long as they’re “responsibly produced,” CBS tells BusinessWeek.

Women’s groups in particular protested the inclusion of the advertisement from the Christian group Focus on the Family, in which Tebow’s mother will explain how she ignored doctors’ advice to abort the troubled pregnancy and gave birth to Tebow, who recently completed a stellar career as quarterback at the University of Florida.