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Twitter May Have Peaked

User numbers haven't inched upward since July

By Rob Quinn,  Newser Staff

Posted Jan 27, 2010 8:36 AM CST

(Newser) – The number of Twitter users has flatlined in the last few months after explosive growth—and plenty of hype—in the early part of the year. December's total of 22 million visitors was down 770,000 from Twitter's August peak, according to analytics firm Compete. Some analysts, however—along with Twitter—say visitors numbers aren't telling the whole story. Twitter users, they note, are using the site more than ever.

"Across all metrics that matter, yesterday was Twitter's highest-usage day ever. And today will be bigger," Twitter CEO Evan Williams tweeted the day of the Haiti earthquake. An analyst at a traffic-monitoring site is also optimistic about Twitter's prospects: The numbers look bad only in comparison to the site's initial astronomical growth rate, he says, predicting that user numbers will start rising again in the next few months.

Twitter users soared from 2.6 million visitors at the beginning of January 2009 to 17 million by April.
Twitter users soared from 2.6 million visitors at the beginning of January 2009 to 17 million by April.   (Getty Images)
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Maybe Twitter was a victim of its own success. It grew so quickly that it isn't meeting its own expectations.
- ComScore analyst Andrew Lipsman

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COMMENTS
Showing 3 of 10 comments
DontLikeYou___
Jan 27, 2010 10:46 AM CST
Twitter? Flash in the pan.
RobN
Jan 27, 2010 6:04 AM CST
Actually I said giving way rather than replace because they don't do exactly the same thing. But when one form of social media becomes a fad, it does tend to replace whatever came before it, even if that wasn't in exactly the same format. And don't think Facebook isn't peeing in its pants over its flattening user numbers; two years from now the public will be in love with something else and they know it.
YetAnotherCollegeKid
Jan 27, 2010 5:43 AM CST
Facebook and Twitter seem to co-exist just fine, so far. 'Giving way' may be a tad inaccurate. You can only be replaced by something that does the same job better. Twitter doesn't do Facebook's job better than Facebook does (unlike what Facebook did to MySpace).

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