Today's Hippest Beer Accessory: The Growler
64-ounce takeaway bottles offer cheaper alternative to bar-hopping
By Evann Gastaldo,  Newser Staff
Posted Jan 27, 2010 11:16 AM CST
A growler from Whole Foods.   (Flickr)
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(Newser) – Looking to host your Super Bowl party with beer that’s a bit more interesting than Coors Light? Look no further than the current beer trend sweeping New York: Growlers. The 64-ounce glass containers allow for fresher, cheaper, more interesting beer in the comfort of your own living room—and everyone, including parents with kids in tow, is jumping on the bandwagon, reports the New York Times.

The idea is that people bring their empty growlers to beer stores and have them filled with fresh draft brew to drink there or bring home. “It just seems like a great way to be a beer geek without going out,” says one new dad. The conveyance has been around since at least the late 19th century, but got popular again thanks to the economy (refills cost $8 to $20) and the green movement—a Whole Foods manager calls growlers “a really good way to promote recycling.”