McGraw-Hill's New Lesson: Don't Cross Steve Jobs

Publisher on the outs after CEO leaks news on TV

By John Johnson, Newser Staff

Posted Jan 28, 2010 11:14 AM CST

(Newser) – McGraw-Hill has been in the publishing biz for more than a century, but it got schooled in a modern business lesson yesterday: Beware the wrath of Steve Jobs. In his big iPad announcement, Jobs showed a slide of the publishers working with Apple on the new gizmo, but it had been altered to remove McGraw-Hill's name, reports VentureBeat. Why? Harold McGraw spilled the beans on TV the day before.

It's not clear yet whether this is just a slap on the wrist or a sign that McGraw-Hill is actually out of the deal. "Either way, it’s a concrete lesson in just how far removed the publishing industry can be from reality," writes Paul Boutin. "In the past, music and movie fatcats were able to figure out the unwritten rule that McGraw so glibly overlooked: If you’re working with Apple, shut up about it until Steve has left the stage."

[Images (3)]

[Videos (1)]

Apple CEO Steve Jobs shows off the new iPad in San Francisco, Wednesday, Jan. 27, 2010. (AP Photo/Paul Sakuma)

Harold McGraw III in a file photo. (AP Photo/Junji Kurokawa)

Apple CEO Steve Jobs walks through the crowd after the announcement. (Getty Images)

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Harold "Terry" McGraw steals some of Apple's thunder before the big iPad announcement. (YouTube)

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COMMENTS

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Showing 3 of 6 comments

YetAnotherCollegeKid

Feb 1, 2010 7:38 AM CST

What utter bullshit. Jobs has an ego that just keeps damaging his company and Apple's reputation, and it seems to be getting worse. I find it hilarious that McGraw was described as a 'fatcat' in a situation with only one ego-maniacal figure. And McGraw ain't him.

jkundert

Jan 29, 2010 2:24 AM CST

That's not the real video--this is: http://www.youtube.com/watch?v... Be sure to scroll to the end. Nobody crosses el Stevo! :)

Timinator2K

Jan 28, 2010 9:48 AM CST

A mere slap on the wrist, too much money at stake to keep on punishing a mega-publisher.

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McGraw-Hill's New Lesson: Don't Cross Steve Jobs