What Price Love? $63.34 on Valentine's Day

Spending on spouses or partners is expected to drop
By Harry Kimball,  Newser Staff
Posted Feb 2, 2010 5:32 PM CST
Hey, it's something.   (AP Photo)
camera-icon View 2 more images

(Newser) – The recession hath made its mark on love, as an industry group expects Valentine’s Day spending to fall by about 6% this year compared to last. The National Retail Federation estimates someone in a relationship will spend $63.34 this year on their spouse or significant other, a drop from $67.22. Sad, sure, but weird when you consider the group’s prediction that spending on friends, co-workers, and pets will increase.

Money spent on friends is expected to rise to $5.37, up from last year’s $4.74, reports the Chicago Sun-Times. Valentine costs for school buddies and teachers will go up from $3.59 to $4.29, co-workers from $1.94 to $2.84, and pets from $2.17 to $3.27.

My Take on This Story
Show results without voting  |