'World's Lightest Beer' More Like Bud-Flavored Water

Drinkers underwhelmed by ultra-light Bud 55
By Rob Quinn,  Newser Staff
Posted Feb 3, 2010 4:37 AM CST
Cans of Budweiser Select 55 are seen on a shelf at a grocery store in Des Moines, Iowa.    (AP Photo/Charlie Neibergall)
camera-icon View 1 more image

(Newser) – Budweiser has launched what it says is the world's lightest beer just in time to reach Super Bowl fans worried about their beer guts. But Joshua Bernstein deems Bud 55 a loser. At 55 calories and 2.4% alcohol by volume, the brew has half the calories of Bud Light but it's "barely more caloric—and flavorful—than water," he complains at Slashfood.

Bud 55, which was tested in 25 markets before the nationwide rollout, "seems like another blind grasp at rapidly disappearing market share," Bernstein writes. Instead of trying gimmicks like this beery water, Budweiser should tackle falling sales by "brewing beer that, you know, actually tastes good," he writes. "A touchdown for our taste buds is a win-win for everyone."

My Take on This Story
Show results without voting  |