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Sold: All CBS' Super Bowl Ad Spots

62 slots are filled at $2.5 to $3M apiece, with a payday of around $200M

By Harry Kimball,  Newser Staff

Posted Feb 3, 2010 12:31 PM CST

(Newser) – CBS has already sold all of the in-game ad slots for the Super Bowl, quite a feat considering networks often scramble for ad buyers well into the week preceding the game even when the economy is up. The network claims to have sold only the 62 formatted spots, but an insider tells Adweek that a few “floaters” have been bought as well, and the pre- and post-game slots are almost gone. “We are pleased we are where we are,” says a CBS exec. At up to $3 million a pop for 30 seconds, the network stands to take in more than $200 million.

Part of a Bud Light television ad being considered for air during the 2010 Super Bowl.
Part of a Bud Light television ad being considered for air during the 2010 Super Bowl.   (AP Photo)
A likely Diamond Foods 2010 Super Bowl ad.
A likely Diamond Foods 2010 Super Bowl ad.   (AP Photo)
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COMMENTS
Showing 3 of 6 comments
OuttaHere
Feb 4, 2010 2:38 AM CST
Where is Budweiser when we need them?
finkster
Feb 3, 2010 10:11 AM CST
Money, money, money is that what it's all about?
rkossik
Feb 3, 2010 9:48 AM CST
The Super Bowl will be so much better now that it features religion, politics and abortion!

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