Sold: All CBS' Super Bowl Ad Spots

62 slots are filled at $2.5 to $3M apiece, with a payday of around $200M
By Harry Kimball,  Newser Staff
Posted Feb 3, 2010 12:31 PM CST
Part of a Bud Light television ad being considered for air during the 2010 Super Bowl.   (AP Photo)
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(Newser) – CBS has already sold all of the in-game ad slots for the Super Bowl, quite a feat considering networks often scramble for ad buyers well into the week preceding the game even when the economy is up. The network claims to have sold only the 62 formatted spots, but an insider tells Adweek that a few “floaters” have been bought as well, and the pre- and post-game slots are almost gone. “We are pleased we are where we are,” says a CBS exec. At up to $3 million a pop for 30 seconds, the network stands to take in more than $200 million.

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