Sorry, Super Bowl, The Who's Super Old
Could CBS have picked a safer, whiter halftime act?
By Kevin Spak,  Newser Staff
Posted Feb 4, 2010 11:55 AM CST
Pete Townsend of The Who performs during the 2009 Melbourne Grand Prix at Albert Park on March 29, 2009, in Melbourne, Australia.   (Getty Images)

(Newser) – It was hard not to cringe when CBS announced that The Who would be playing the Super Bowl halftime show. “Could CBS have picked a more dated (and less diverse) act?” asks Don Hazen of AlterNet. Hazen was a big Who fan back in the day. “But that was 40 years ago. Jeez. These guys should be on the beach with their Mai Tais, enjoying retirement, instead of making us all feel so old.”

The Who’s designed to please white boomers, and maybe CSI fans—CBS uses Who tracks as themes to three of those shows, and Pete Townshend’s promised to play all three Sunday. Come on guys, this league is 78% African-American. Would it kill you to book Beyonce or Jay-Z? “Showcasing The Who sends a collective message that the old white guys still rule, if not in the presidency, at least in the Super Bowl.”