Comcast Moves to Rebrand Itself ... Xfinity

As soon as next week, a key cog in the digital lives of millions of Americans will get a new name, when Comcast begins rebranding itself as Xfinity. The rollout, which applies to cable, phone and Internet services, begins in Boston, Philadelphia, Washington, Chicago and elsewhere; a company exec says “it's a promise to customers that we’ll keep innovating.”

Blogosphere reaction is … about what you’d expect. Xfinity is “the worst, pseudo-pornographic, retro-futuristic garbage marketing dollars can buy,” Brian Barrett writes for Gizmodo, adding that the move “comes at a time, conveniently enough, when Comcast would just possibly want to divert the conversation away from its upcoming merger with NBC.”
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