Comcast Moves to Rebrand Itself ... Xfinity
Cable, phone, web services get name in some markets next week
By Will McCahill,  Newser Staff
Posted Feb 3, 2010 9:53 PM CST
Xfinity's logo.   (Comcast)

(Newser) – As soon as next week, a key cog in the digital lives of millions of Americans will get a new name, when Comcast begins rebranding itself as Xfinity. The rollout, which applies to cable, phone and Internet services, begins in Boston, Philadelphia, Washington, Chicago and elsewhere; a company exec says “it's a promise to customers that we’ll keep innovating.”

Blogosphere reaction is … about what you’d expect. Xfinity is “the worst, pseudo-pornographic, retro-futuristic garbage marketing dollars can buy,” Brian Barrett writes for Gizmodo, adding that the move “comes at a time, conveniently enough, when Comcast would just possibly want to divert the conversation away from its upcoming merger with NBC.”