Yes, That Was Leno With Oprah and Letterman
Late-night rivals spice up Super Bowl ad competition
By M. Morris,  Newser Staff
Posted Feb 7, 2010 9:55 PM CST

(Newser) – This year's most talked-about Super Bowl commercial was a Late Night promo featuring David Letterman, Oprah Winfrey, and an unexpected third party—Jay Leno. Oprah and Letterman appeared in a similar spot when her Chicago Bears lost to his Indianapolis Colts 3 years ago, before Leno became America's Villain. "Now this is damage control for Leno," writes Ken Tucker of Entertainment Weekly.

The one and future Tonight Show host and the queen of all media taped the spot Tuesday at the Ed Sullivan Theater, Letterman's home turf. Leno even arrived wearing a disguise, reports the New York Times. Watch the ad, which features Letterman's take on Leno's voice, above.