Already grabbing ginormous audience in Southwest
(NEWSER) - Bored with merely eating and talking when you indulge in a McDonald's visit? Soon you'll be able to watch TV—that is, McTV. The mega-fast-food chain is launching its own exclusive channel, McDonald's Television, with corporate-approved content like entertainment news, advertising, and bits on local moms and athletes. "The intention is to catch and engage the customer, and then enhance their experience," says an executive behind the project. More»
