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Skiing: One Boom China Can't Sustain

Investors bet big that sport would take off; still waiting

By Will McCahill,  Newser Staff

Posted Feb 8, 2010 8:07 PM CST

(Newser) – The Chinese have adopted any number of Western status symbols—cars, clothes, little dogs—but skiing isn’t one, to the tremendous disappointment of developers who made huge bets on the country’s first winter-sports resorts. The $140 million Yabuli International extravaganza opened last year near northeastern Harbin, but, as a Telegraph reporter’s fellow skier asks, “Where is everyone?”

“I’m sure there will come a moment in China when skiing explodes, but if you had asked me in 2004 ‘when’ that moment would come, I’d have said ‘2006,’” says an Italian investor in another resort, echoing Chinese predictions that 20 million will visit ski resorts by 2014—though only about 2 million do now, not the 5 million authorities would have you believe. “If you’d asked me again in 2006, I’d have said ‘2010,’ but it just hasn’t happened.”

A skier has a chair lift built for six all to himself at Yabuli International ski resort.
A skier has a chair lift built for six all to himself at Yabuli International ski resort.   (Wikimedia Commons)
Few souls in sight at Yabuli.
Few souls in sight at Yabuli.   (Wikimedia Commons)
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COMMENTS
Showing 3 of 7 comments
Assassin
Feb 9, 2010 8:41 AM CST
Stupid investors only think about 1.3 Billion Chinese & assume Anything they invest in will make money in China. Only between 60-150 million Chinese have the money & ability to actually buy anything other than the necessities of life. Most people in China live AT or BELOW the poverty level. But I'm sure that the 1 million migrant workers can't wait to go skiing while they starve.
forkbender17
Feb 9, 2010 7:32 AM CST
If the choice were China or Switzerland I know where I would head for. Apres-ski in Yabuli probably amounts to deep fried chickens feet and a glass of snake-bile wine. The Kir-Royale and air-dried meats sound better in cuckoo-clock land.
cornelison
Feb 9, 2010 6:47 AM CST
Canada's Winter Olympics is in trouble. Many areas of B.C. and the rest of Canada haven't had much snow. Americans had that blizzard while some of us have had great weather and hardly any snow. You can go outside with your running shoes.

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