Chip maker Nvidia is going after industry giant Intel in the market for cheap, high-quality PC graphics. Nvidia will roll out special graphics chips for Intel-based computers costing about $500, the Wall Street Journal reports, a segment Intel currently dominates. Both companies want to cash in on consumer lust for better games and faster video feeds.
"We are entering a much larger market," says a product manager for Nvidia, which previously focused on graphics chips for machines based on microprocessors made by Intel competitor AMD. The company says Intel can't provide the quality needed for many games now on the market; an Intel spokesman says its newest graphics products can, and will soon be available for lower-priced PCs.