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NBC's Rah-Rah Coverage of Team USA Nauseates

As anchors fawn, foreign athletes described with 'hoary cliches'

By Harry Kimball,  Newser Staff

Posted Feb 22, 2010 11:40 AM CST

(Newser) – Shaun White may be introducing new tricks during these Games, but NBC’s coverage of him, and Team USA in general, remains an unchanged lesson in "network heavy breathing," writes Alessandra Stanley. “Hyped-up commentators” explain the action “often incomprehensibly,” but once the race is over the cameras are “instantaneously intrusive.” Take Lindsey Vonn’s moment with her husband after her downhill win. Touching, yes, but also like a “convict trying to talk to a visiting spouse.”

NBC’s fawning treatment of US athletes is in stark contrast to the short shrift it gives other athletes. Matt Lauer was “so proud” of Vonn, Stanley writes in the New York Times, “as if he and Meredith Vieira had spent the last 15 years rising at dawn to drive her to training.” Meanwhile, the Chinese are “regimented,” the Austrians “disciplined,” and a German has “a Bavarian mentality.” Heck, Bob Costas had to almost apologize for noting that Holland loves speed skating.

NBC television personality Matt Lauer carries the Olympic flame during the Olympic torch relay.
NBC television personality Matt Lauer carries the Olympic flame during the Olympic torch relay.   (AP Photo)
A USA fan cheers in the first period of a preliminary round men's ice hockey game against Canada at the Vancouver 2010 Olympics.
A USA fan cheers in the first period of a preliminary round men's ice hockey game against Canada at the Vancouver 2010 Olympics.   (AP Photo)
Sportscaster Bob Costas jumps on a stuffed moos during a taping of the Stephen Colbert Show at the Vancouver 2010 Olympics in Vancouver, British Columbia.
Sportscaster Bob Costas jumps on a stuffed moos during a taping of the Stephen Colbert Show at the Vancouver 2010 Olympics in Vancouver, British Columbia.   (AP Photo)
NBC television personality Matt Lauer carries the Olympic flame during the Olympic torch relay in Burnaby, British Columbia, on Thursday, Feb. 11, 2010.
NBC television personality Matt Lauer carries the Olympic flame during the Olympic torch relay in Burnaby, British Columbia, on Thursday, Feb. 11, 2010.   (AP Photo/The Canadian Press, Darryl Dyck)
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Commentators who are versed in every childhood trauma of American team members are at times stunningly reliant on hoary clichés to describe foreign athletes. - Alessandra Stanley

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COMMENTS
Showing 3 of 22 comments
Ma'at
Feb 23, 2010 5:06 PM CST
Speaking as an American I couldn't agree more. I LOATHE the Rah Rah coverage. Nothing at all wrong with cheering for your "team", but the overwhelming majority of us that love sports, just love the sports. In American Football they don't pick one team over the other, they show the game and talked about athletes on both sides of the ball. They don't fawn all over the Saints during the Super Bowl and say, :oh yeah, the Colts are here too." The jingoism is annoying as hell. I will typically click away as they do their fawning and come back and check to see if the next event has started. NBC is broadcasting this like Fox would . . . it's like a monster truck rally the way they do it and it's horrible.

You wanna see how it SHOULD be done? Watch curling. The commentators just talk about the game, the strategy, the athletes, etc. You often ask yourself, "ow who's playing again?" because the sport and athletes are the focus and not (said in monster truck rally voice) U.S.A. ALL THE TIME ON ALL THE ICE!
gnatrap
Feb 23, 2010 2:57 PM CST
As a Canadian watching both the Canadian and US feeds, I totally agree. It is understandable to be cheering for your atheletes, but it has become nauseating. I watch the Today Show every day while getting ready for work, but I can't turn it on now because of the overtly biased treatment given the US atheletes. They do deserve a lot of credit and the Today Show crew has shown Vancouver in a very positive light, but they really do need to "lighten up a bit".
atprecording
Feb 23, 2010 1:17 AM CST
Something Canadian's have enjoyed (I being one) is the fact that our Olympic broadcasters traditionally have done such a good job highlighting the action from a wide variety of competitors of different nationalities. We do get NBC in Canada, and it is shocking in it's narrow focus comparatively. It's nice to get a broad sense of what's going on in the Olympics and enjoy sport rather than getting spun by 'nauseating' nationalism.
 

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