Big Questions Remain Over 'Bloom Box' Servers

Company has ambitious goals but skimpy details
By Nick McMaster,  Newser Staff
Posted Feb 25, 2010 3:39 PM CST
KR Sridhar, co-founder and CEO of Silicon Valley startup Bloom Energy, holds up a fuel cell at a news conference at eBay offices in San Jose Wednesday, Feb. 24, 2010.   (AP Photo/Paul Sakuma)
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(Newser) – Bloom Energy's plans to put a zero-emission energy server into mass production is an "exciting development," writes David Coursey, but the company has loads of work to do before the so-called Bloom Box becomes the game-changer the hype suggests. The company is promising miniature $3,000 servers will be on the market in 10 years to power homes, but that's a long way from the big $800,000 device it's currently pitching to companies.

The company didn't offer many details on how it will get there, notes AP, and plenty of other companies are at work on the same concept. One fuel cell expert tells National Geographic he's "pretty pissed" at the lack of explanation and dismissed it as "all hype." Coursey is more hopeful at PCWorld. "Who can really say? If I were guessing, I'd imagine Bloom servers might appear to power whole neighborhoods and be operated by traditional power companies before the home server appears. It all depends on how the technology and market place develops over time."

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