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Big Questions Remain Over 'Bloom Box' Servers

Company has ambitious goals but skimpy details

By Nick McMaster,  Newser Staff

Posted Feb 25, 2010 3:39 PM CST

(Newser) – Bloom Energy's plans to put a zero-emission energy server into mass production is an "exciting development," writes David Coursey, but the company has loads of work to do before the so-called Bloom Box becomes the game-changer the hype suggests. The company is promising miniature $3,000 servers will be on the market in 10 years to power homes, but that's a long way from the big $800,000 device it's currently pitching to companies.

The company didn't offer many details on how it will get there, notes AP, and plenty of other companies are at work on the same concept. One fuel cell expert tells National Geographic he's "pretty pissed" at the lack of explanation and dismissed it as "all hype." Coursey is more hopeful at PCWorld. "Who can really say? If I were guessing, I'd imagine Bloom servers might appear to power whole neighborhoods and be operated by traditional power companies before the home server appears. It all depends on how the technology and market place develops over time."

KR Sridhar, co-founder and CEO of Silicon Valley startup Bloom Energy, holds up a fuel cell at a news conference at eBay offices in San Jose Wednesday, Feb. 24, 2010.
KR Sridhar, co-founder and CEO of Silicon Valley startup Bloom Energy, holds up a fuel cell at a news conference at eBay offices in San Jose Wednesday, Feb. 24, 2010.   (AP Photo/Paul Sakuma)
KR Sridhar, co-founder and CEO of Bloom Energy, poses next to Bloom Energy power servers at eBay offices in San Jose Wednesday, Feb. 24, 2010.
KR Sridhar, co-founder and CEO of Bloom Energy, poses next to Bloom Energy power servers at eBay offices in San Jose Wednesday, Feb. 24, 2010.   (AP Photo/Paul Sakuma)
KR Sridhar, co-founder and CEO of Bloom Energy, poses next to Bloom Energy power servers at eBay offices in San Jose Wednesday, Feb. 24, 2010.
KR Sridhar, co-founder and CEO of Bloom Energy, poses next to Bloom Energy power servers at eBay offices in San Jose Wednesday, Feb. 24, 2010.   (AP Photo/Paul Sakuma)
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COMMENTS
Showing 3 of 15 comments
JayJay
Feb 26, 2010 12:22 AM CST
got to CBS news and watch this segment about this technology.. it truely is amazing... and it really is the future. http://www.cbsnews.com/video/w...
finkster
Feb 25, 2010 11:58 PM CST
The problem has always been the hype since it is still too costly for ones home. Hopefully this doesn't turn out to be another fuel cell debacle.
Stopthpresses2
Feb 25, 2010 10:58 PM CST
Hi I am the developer of the “Bloom Box” anyone wishing to buy a "Bloom Box" can wire $3000 to me in Nigeria. And remember we have several different types of covering for your backyard unit, including vinyl siding and Stucco and oh how you can get Stucco."
 

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