Sony Aims at Apple With New Gadgets

Portable devices to use iTunes-esque service
By Nick McMaster,  Newser Staff
Posted Mar 4, 2010 4:20 PM CST
Models hold Sony PlayStation Portable PSP goes during a promotional event in Hong Kong Wednesday, Sept. 16, 2009. Sony unveiled the PSP go, a new evolution of the PSP handheld entertainment system, which...   (AP Photo/Kin Cheung)
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(Newser) – Sony is preparing to challenge Apple's dominance of the handheld gadget market with a slate of new portable devices. Sony's planned products include a cell phone that can download and play PlayStation games and an iPad-esque multifunction device that will be both an e-reader and portable game console.

The linchpin of Sony's new device strategy is Sony Online Service, the media platform scheduled to launch later this month as a competitor to iTunes. While Sony Online will offer much of the same music and video content as iTunes, Sony hopes the availability of PlayStation games will help it gain an edge, the Wall Street Journal reports.

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