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Microsoft Plots to Dent Google Ad Lead

Software company touting its new non-search model

By Nick McMaster, Newser Staff

Posted Sep 26, 2007 4:05 PM CDT

(Newser) – Microsoft wants to reinvent online advertising, replacing the dominant search engine model with a tracking system that would tell advertisers precisely which ads consumers had viewed before visiting their sites. The new model is the product of aQuantive, an internet ad firm purchased by Microsoft last month, whose main competitor is DoubleClick, which Google announced it would buy in April.

The purchase of the rival online advertising leaders by Microsoft and Google sets the stage for yet another showdown between them. AQuantive calls its system 'conversion attribution', and DoubleClick and others have similar experiments underway. But implementing them at a large scale requires massive computing power--something hefty Microsoft thinks it can provide in spades.

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Microsoft Plots to Dent Google Ad Lead

Software company touting its new non-search model

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Defiant Syrians Changing Streetscape —Via Google

Streets renamed in honor of fallen revolutionaries via Map Maker

Google Gets Europe's OK to Buy Motorola

But regulators in EU, United States will monitor for antitrust

Automakers Pushing 'Connected' Cars

Gizmos proliferate amid concerns on distracted driving

Google Creating Techie 'Entertainment Device'

Music gadget expected to mark start of new focus on hardware

Lawsuit: We Invented the Web, So Pay Up Google

Eolas Technologies patent claims interactive web is its brainchild

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Microsoft Plots to Dent Google Ad Lead

Software company touting its new non-search model

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OTHER STORIES ON OUR RADAR

Google • Microsoft • DoubleClick • Internet advertising

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Defiant Syrians Changing Streetscape —Via Google

Streets renamed in honor of fallen revolutionaries via Map Maker

Google Gets Europe's OK to Buy Motorola

But regulators in EU, United States will monitor for antitrust

Automakers Pushing 'Connected' Cars

Gizmos proliferate amid concerns on distracted driving

Google Creating Techie 'Entertainment Device'

Music gadget expected to mark start of new focus on hardware

Lawsuit: We Invented the Web, So Pay Up Google

Eolas Technologies patent claims interactive web is its brainchild

About Us

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Newser By Users

Community

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More News

What is Newser?