Brands Sour on Corn Syrup, Switch to Sugar

Selling the switch is a challenge for marketers
By Emily Rauhala,  Newser User
Posted Mar 15, 2010 4:00 AM CDT
Updated Mar 15, 2010 3:22 PM CDT
A sweet switch?   (Shutter Stock)

(Newser) – Major brands like Hunt's ketchup, Gatorade, and Wheat Thins are ditching high-fructose corn syrup, the popular but much-maligned sweetener, and turning instead to good old-fashioned sugar. "We know moms don't like (corn syrup), and they don't want to feed it to their kids," a supermarket expert tells Advertising Age. But sugar, also a much-maligned sweetener, can be a tough sell—so many companies are making the switch quietly to avoid alienating consumers.

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