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Microsoft Rips Google Over Ad Service Bid

Tech titans have different spins on DoubleClick deal

By Will McCahill,  Newser Staff

Posted Sep 27, 2007 7:30 PM CDT

(Newser) – A Senate antitrust panel heard testimony today on Google's proposed takeover of internet ad broker DoubleClick, the Wall Street Journal reports, including a not-so-friendly broadside from Microsoft, a snubbed DoubleClick suitor. Google's chief legal officer said the $3.1 billion deal wouldn't create an internet advertising monolith, as the companies are complementary businesses. Not so, said Microsoft.

"DoubleClick is to Google what FedEx or UPS is to Amazon.com," the Google official said. The reply from Microsoft, runner-up in the pursuit of DoubleClick: "Google is already Amazon and is already Fed Ex and now they are trying to buy the post office." No senator expressed opposition to the deal, whose fate lies with the Federal Trade Commission anyway.

GERMANY-LIFESTYLE-BOOKS-GOOGLE-PAGE-BRIN
GERMANY-LIFESTYLE-BOOKS-GOOGLE-PAGE-BRIN   (Getty Images)
A visitor passes an exhibition stand of Google company in Duesseldorf, western Germany, on Tuesday Sept. 25, 2007. Europe's leading fair for digital marketing,  expects more than 6000 professional visitors. (AP Photo/Rene Tillmann)
A visitor passes an exhibition stand of Google company in Duesseldorf, western Germany, on Tuesday Sept. 25, 2007. Europe's leading fair for digital marketing, expects more than 6000 professional visitors....   (Associated Press)
Google Announces Third Quarter Earnings Almost Doubles
Google Announces Third Quarter Earnings Almost Doubles   (Getty Images)
Google Announces Third Quarter Earnings Almost Doubles
Google Announces Third Quarter Earnings Almost Doubles   (Getty Images)
GERMANY-US-EU-IT-MICROSOFT-FILE
GERMANY-US-EU-IT-MICROSOFT-FILE   (Getty Images (by Event))
BRITAIN-GOOGLE-GOOGLEPLEX
BRITAIN-GOOGLE-GOOGLEPLEX   (Getty Images)
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