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Brewer Names Beer for Austrian Town

'Fucking Hell' is, in German, a lager from Fucking

By Will McCahill,  Newser Staff

Posted Mar 30, 2010 7:05 PM CDT

(Newser) – After proving to European trademark authorities that it exists, a German brewer has won approval to make a beer named for the Austrian town of Fucking. And not just any beer: Fucking Hell, available as soon as the fall and sure to provoke tittering in frat-boy types everywhere, has a legitimate provenance, a spokesman tells the Sun:

“In German the word for a lager beer is a Helles beer, so we have also patented the name Fucking Hell, which means lager from Fucking, of course. I don’t understand why the patents office think of something else. They must have dirty minds.” Der Spiegel notes German towns that might soon get their own brews if entrepreneurs follow the lead: Kissing, Petting and Pissen.

The NSFW version of the road sign, prized by frat-boy types the world over.
The NSFW version of the road sign, prized by frat-boy types the world over.   (Wikimedia Commons)
The safe-for-work version of the road sign.
The safe-for-work version of the road sign.   (Wikimedia Commons)
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COMMENTS
Showing 3 of 8 comments
GeminiMishy
Mar 31, 2010 1:44 PM CDT
Haha! Yet another reason for me to love my German blood. Our sense of humor is, well...different.
Derni
Mar 31, 2010 11:02 AM CDT
That's like living in "climax" Ohio.
Cat-Lover
Mar 31, 2010 4:56 AM CDT
Relax, people. We never laughed at the inuendo of English Leather.
 

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