Brewer Names Beer for Austrian Town

'Fucking Hell' is, in German, a lager from Fucking
By Will McCahill,  Newser Staff
Posted Mar 30, 2010 7:05 PM CDT
The NSFW version of the road sign, prized by frat-boy types the world over.   (Wikimedia Commons)
camera-icon View 1 more image

(Newser) – After proving to European trademark authorities that it exists, a German brewer has won approval to make a beer named for the Austrian town of Fucking. And not just any beer: Fucking Hell, available as soon as the fall and sure to provoke tittering in frat-boy types everywhere, has a legitimate provenance, a spokesman tells the Sun:

“In German the word for a lager beer is a Helles beer, so we have also patented the name Fucking Hell, which means lager from Fucking, of course. I don’t understand why the patents office think of something else. They must have dirty minds.” Der Spiegel notes German towns that might soon get their own brews if entrepreneurs follow the lead: Kissing, Petting and Pissen.

My Take on This Story
Show results without voting  |