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Geek Squad: Best Buy's Killer App

Entrepreneur works with retail giant to give it an edge

By Nick McMaster,  Newser Staff

Posted Apr 1, 2010 5:01 PM CDT

(Newser) – Most entrepreneurs don't stay long after their companies are bought by corporate behemoths—but most entrepreneurs aren't Robert Stephens, the founder of Geek Squad who's meshed his creation with Best Buy to create a billion-dollar customer-service army. Stephens started Geek Squad in college, guiding the company to a solid enterprise with 60 employees and $3 million in sales.

Now, 8 years after acquisition by Best Buy, 24,000 "agents" work for Geek Squad, clad in white shirts, black pants, and clip-on ties. The squad is a big source of revenue for Best Buy, but also bolsters the retail business, giving the chain a service beyond what competitors offer. "Geek Squad's going to become a bigger and bigger component of their core strategy," a business analyst tells the LA Times. "Beyond driving sales, it increases customer satisfaction. Best Buy becomes the trusted advisor and the IT staff for the individual."

Best Buy Geek Squad employees Masanori Yusa, left, and Joey Mank troubleshoot computers in the San Francisco store Friday, April 6, 2007.
Best Buy Geek Squad employees Masanori Yusa, left, and Joey Mank troubleshoot computers in the San Francisco store Friday, April 6, 2007.   (AP Photo/Ben Margot)
Geek Squad technicians Ron Gabrielson (left) and David Medwid (right) talk shop with Make: Workshop Host John Park
Geek Squad technicians Ron Gabrielson (left) and David Medwid (right) talk shop with Make: Workshop Host John Park   (center)
Geek Squad double agent Michael Churma poses for a portrait in his company car in Emeryville, Calif. in this March 28, 2005 file photo.
Geek Squad double agent Michael Churma poses for a portrait in his company car in Emeryville, Calif. in this March 28, 2005 file photo.   (AP Photo/Marcio Jose Sanchez, file)
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COMMENTS
Showing 3 of 8 comments
BrightLights
Apr 12, 2010 4:01 PM CDT
Best Buy has a deal when you buy a laptop from them they will install a "Anti-Virus" software and "Optimise" the preinstalled software on your purchase, for $100.

They also insist that you buy a stack of CD-Roms to make "Back-Up" copies of your preinstalled software so you can "re-install" it if your computer crashes. This will take 8 discs and three hours to do with "Windows 7."

Both of these purchases are unnecessary and just another way for "Best Buy" to pump their profits.

You can download Anti-Virus software on-line for free.

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Naked_Emperor
Apr 3, 2010 2:59 AM CDT
Geek Squad could not fix my computer. But my neighbor did. I am calling him first next time.
professortech
Apr 2, 2010 12:36 PM CDT
Yeah but at $40+ just to pop a chip into a laptop this is a total scam. At average "Geek Squad" techs make from $10 - max $15 per hour which means that the consumer and the employee are both getting ripped off over what should be a freebie of good customer service.
 

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