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Hear Cool Tune, Click, Own It

Starbucks offers instant iTunes downloads for impulse buyers who like what they hear

By Kevin Spak,  Newser Staff

Posted Oct 1, 2007 3:27 PM CDT

(Newser) – Ever hear a song in a coffee shop, and reminded yourself to look it up later? Starbucks is taking the “later” out of the equation, allowing latte-sippers in New York, Seattle, and soon other cities, to log on and buy whatever they’re hearing instantly off iTunes. It’s the latest in a long line of impulse-buying technology, the Times says.

Many companies are speeding up the buying process, giving consumers less time to change their minds. Amazon introduced one-click buying, and credit card companies are turning phones into payment devices. Already, many phone carriers allow over-the-air song downloads. “It’s an instant gratification,” said Starbucks’ president, hoping hearing and downloading happens faster than the speed of doubt.

Certain Starbucks stores will allow for customers with an iPhone or iTunes software loaded onto a laptop to download the songs they hear over the speakers to their own devices.
Certain Starbucks stores will allow for customers with an iPhone or iTunes software loaded onto a laptop to download the songs they hear over the speakers to their own devices.   ((c) Juliopfe)
Certain Starbucks stores will allow for customers with an iPhone or iTunes software loaded onto a laptop to download the songs they hear over the speakers to their own devices.
Certain Starbucks stores will allow for customers with an iPhone or iTunes software loaded onto a laptop to download the songs they hear over the speakers to their own devices.   ((c) edeidin)
In this image provided by Starbucks Corp., a Song of the Day card featuring acoustic singer KT Tunstall is shown. Beginning Oct. 2, 2007, Starbucks plans to give away 50 million free digital songs to customers in all its domestic coffee houses to promote a new wireless iTunes music service...
In this image provided by Starbucks Corp., a "Song of the Day" card featuring acoustic singer KT Tunstall is shown. Beginning Oct. 2, 2007, Starbucks plans to give away 50 million free digital songs to...   (Associated Press)
A customer reaches for a cup of coffee in a Starbucks store, Tuesday, July, 31, 2007, in Seattle.  Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Andrei Pungovschi)
A customer reaches for a cup of coffee in a Starbucks store, Tuesday, July, 31, 2007, in Seattle. Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Andrei Pungovschi)   (Associated Press)
Apple CEO Steve Jobs, center, musician KT Tunstall, left, and Starbucks founder Howard Schultz, right, look at the new Apple iPod Nano in San Francisco, Wednesday, Sept. 5, 2007. (AP Photo/Paul Sakuma)
Apple CEO Steve Jobs, center, musician KT Tunstall, left, and Starbucks founder Howard Schultz, right, look at the new Apple iPod Nano in San Francisco, Wednesday, Sept. 5, 2007. (AP Photo/Paul Sakuma)   (Associated Press)
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