“No, really, it’s up to you,” Radiohead’s website tells consumers pricing out a digital copy of the band’s next album, set to debut Oct. 10. The band is testing the theory that consumers will pay a fair price for the 10-song set if given the choice, bucking Apple’s industry-setting rates. Disdain for singles has long kept Radiohead off iTunes.
Physical copies of In Rainbows, on the other hand, will cost about $82 and come packed with two vinyl records, two CDs, and 18 tracks—catering to the other extreme of fandom. The new album is the first since Radiohead’s contract with EMI expired, and it looks like no label is involved, the Wall Street Journal reports.