Newest Beer Brand Is From ... 7-Eleven?
Chain will sell its own suds in low-cost bracket
By John Johnson, Newser Staff
Posted Apr 20, 2010 4:08 PM CDT
A display of Game Day Light.   (AP Photo/Ted S. Warren)

(Newser) – After quaffing your Burger King mimosa, be sure to leave room for a 7-Eleven beer. The convenience store has begun selling its own brand, called Game Day. The chain is trying to take advantage of the rising demand for low-cost beer in the recession, writes Joshua M. Bernstein at Slashfood. Figure about $8 for a 12-pack, notes AP.

"Sometimes this gambit pays off, such as the medal-winning Mission Street pale ales and IPAs that California's Firestone Walker brews for Trader Joe's," writes Bernstein. "But brand-wise, Trader Joe's sits on a slightly more elevated plane than a convenience store selling unnaturally glistening, endlessly rotating hot dogs."

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Showing 2 of 4 comments
singalong
Apr 20, 2010 10:34 PM CDT
I think it will catch one, I mean if people will buy cheap generic soda from the dollar store, why not this?
tomodachi
Apr 20, 2010 9:27 PM CDT
If free beer is great... does that mean cheap beer is nearly great? I suppose that depends on how it tastes.