(Newser)
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After quaffing your Burger King mimosa, be sure to leave room for a 7-Eleven beer. The convenience store has begun selling its own brand, called Game Day. The chain is trying to take advantage of the rising demand for low-cost beer in the recession, writes Joshua M. Bernstein at Slashfood. Figure about $8 for a 12-pack, notes AP.
"Sometimes this gambit pays off, such as the medal-winning Mission Street pale ales and IPAs that California's Firestone Walker brews for Trader Joe's," writes Bernstein. "But brand-wise, Trader Joe's sits on a slightly more elevated plane than a convenience store selling unnaturally glistening, endlessly rotating hot dogs."
