Avatar Busts Another Record

Sells 2.7 million Blu-ray discs in just 4 days
By Kate Seamons,  Newser Staff
Posted Apr 26, 2010 7:41 AM CDT
In this film publicity image released by 20th Century Fox, the character Neytiri, voiced by Zoe Saldana, and the character Jake, voiced by Sam Worthington are shown in a scene from, "Avatar."   (AP Photo/20th Century Fox)

(Newser) – Add another record to the books: It took Avatar a whopping four days to sell as many Blu-ray discs as previous record holder The Dark Knight has sold in the past 16 months. But wait, there's more: In addition to the 2.7 million such discs 20th Century Fox has moved in the US and Canada, it also sold 4 million DVDs, taking the "biggest DVD launch" title from Twilight, which sold a measly 4 million DVDs and Blu-rays combined, the LA Times reports.

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