New Pill Stops Sex From Stopping Short
Priligy intended to prevent premature ejaculation
By Kate Seamons, Newser Staff
Posted Apr 26, 2010 1:25 PM CDT
Updated May 1, 2010 8:46 AM CDT
   (Shutterstock)

(Newser) – The wait is over for British men who want a pill that should help them last a lot longer. Priligy, a drug designed to prevent premature ejaculation, launched in the country this week, reports the Daily Mail. When taken 1 to 3 hours before sex, the pill has been shown to help the men who suffer from the condition last three times as long.

By adjusting serotonin levels in the brain, Priligy gives men more control over when they climax—and that increased control can last up to 24 hours, a detail that might make the price tag easier to justify: The drug goes for about $40 per pill.