Diaper Jeans? Really? Oh, our poor babies By John Johnson, Newser Staff Posted May 19, 2010 5:08 PM CDT Updated May 23, 2010 6:36 PM CDT 23 comments Comments For the hipster baby, apparently. (Target.com) (Newser) – Huggies is apparently trying to start a fashion trend by hawking denim diapers at Target, notes BuzzFeed. "What a wonderful idea!" writes Heather Havrilesky at Salon, who, just in case the sarcasm quotient gets scrunched in this summary, most emphatically does not think this is a wonderful idea. "Let's hear it for Huggies!" she writes. "It's about time someone recognized the need to turn innocent, joyful little babies into overstyled, self-conscious, world-weary old crones like the rest of us. One small Matchstick Jeans diaper for baby, one giant leap into high capitalist purgatory for babykind!"