Kim Will 'Never Be Skinny'? BS

Kardashian and Shape team up to destroy body image
By Evann Gastaldo,  Newser Staff
Posted May 24, 2010 10:46 AM CDT
Carl's Jr. has struck marketing gold with Kim Kardashian's ad for Grilled Chicken Salads. Photo by Doria Anselmo.   (Associated Press)
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(Newser) Shape thought it would be a good idea to put a bikini-clad and, yes, skinny Kim Kardashian on its cover…alongside the coverline, “I’ll never be one of those skinny girls.” The obvious problem here is that she is one of those girls, writes Hortense on Jezebel, so “the magazine is essentially telling its audience that Kardashian”—who, by the way, is also a diet pill spokesperson—“doesn't represent thinness, which is ridiculous.”

Shape “claims to be all about ‘women's health’ but is, in actuality, all about weight loss,” as evidenced by the fact that it also reviews Kardashian’s workout so readers can “embrace their bodies”—aka “lose weight and fit the Shape ideal,” Hortense continues. “You can't be the spokesmodel for embracing one's curves on the cover of a ‘health’ magazine and a representative of losing those very curves in a national diet pill campaign.”

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