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Kim Will 'Never Be Skinny'? BS

Kardashian and Shape team up to destroy body image

By Evann Gastaldo,  Newser Staff

Posted May 24, 2010 10:46 AM CDT

(Newser) Shape thought it would be a good idea to put a bikini-clad and, yes, skinny Kim Kardashian on its cover…alongside the coverline, “I’ll never be one of those skinny girls.” The obvious problem here is that she is one of those girls, writes Hortense on Jezebel, so “the magazine is essentially telling its audience that Kardashian”—who, by the way, is also a diet pill spokesperson—“doesn't represent thinness, which is ridiculous.”

Shape “claims to be all about ‘women's health’ but is, in actuality, all about weight loss,” as evidenced by the fact that it also reviews Kardashian’s workout so readers can “embrace their bodies”—aka “lose weight and fit the Shape ideal,” Hortense continues. “You can't be the spokesmodel for embracing one's curves on the cover of a ‘health’ magazine and a representative of losing those very curves in a national diet pill campaign.”

Carl's Jr. has struck marketing gold with Kim Kardashian's ad for Grilled Chicken Salads. Photo by Doria Anselmo.
Carl's Jr. has struck marketing gold with Kim Kardashian's ad for Grilled Chicken Salads. Photo by Doria Anselmo.   (Associated Press)
TV Personality Kim Kardashian attends the premiere of Wonderful World during the 2009 Tribeca Film Festival, in New York, on Monday, April 27, 2009.
TV Personality Kim Kardashian attends the premiere of "Wonderful World" during the 2009 Tribeca Film Festival, in New York, on Monday, April 27, 2009.   (AP Photo/Peter Kramer)
This undated photo provided by Harper's Bazaar shows Kim Kardashian posing for the The Naked Truth story in the May 2010  issue of Harper’s Bazaar. Kardashian posed unretouched  for a story on body image in the May Harper's Bazaar.
This undated photo provided by Harper's Bazaar shows Kim Kardashian posing for the "The Naked Truth" story in the May 2010 issue of Harper’s Bazaar. Kardashian posed unretouched for a story on body...   (AP Photo/Harper's Bazaar, Amanda de Cadenet)
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In putting a spokesperson for a diet pill/quick cleanse program on the cover, Shape is celebrating that kind of diet mentality: whatever it takes to look good in that bikini, ladies, regardless of the potential health hazards.
- Hortense

It's Shape, singular. Expecting that magazine to embrace or promote anything but the standard Hollywood ideal is probably asking too much.
- Hortense

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COMMENTS
Showing 3 of 23 comments
JohnEd
May 26, 2010 8:33 PM CDT
What! no picture!!!
Jaberson
May 25, 2010 9:58 PM CDT
bad nose job
LReyes
May 25, 2010 9:01 PM CDT
Why is Kim Kardashian still alive, let alone newsworthy?
 

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