From the frat brothers of South Carolina to at least one Goldman Sachs employee, the young men of our fair country are getting more and more obsessed with a new drinking game: Icing. Also known by the more formal name Bros Icing Bros, it's a sort of prank war that abides by these rules: One bro hands a Smirnoff Ice to another bro—ideally creatively, like by, say, delivering one to his place of employment via FedEx—and that bro must immediately take a knee and chug, reports Asylum.
That is, unless he happens to have a Smirnoff Ice on him, too, in which he can pull an "Ice Block." Then they both drink. The Awl notes that so far, there is no indication that the game was masterminded as a marketing ploy by Smirnoff itself—mainly because most of the many videos popping up of bros getting iced show the icee saying f--- you to the icer.