Oddest New Drinking Game: Icing
The frat brothers of the world are uniting over Smirnoff
By Kate Seamons, Newser Staff
Posted May 29, 2010 9:25 AM CDT
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(Newser) – From the frat brothers of South Carolina to at least one Goldman Sachs employee, the young men of our fair country are getting more and more obsessed with a new drinking game: Icing. Also known by the more formal name Bros Icing Bros, it's a sort of prank war that abides by these rules: One bro hands a Smirnoff Ice to another bro—ideally creatively, like by, say, delivering one to his place of employment via FedEx—and that bro must immediately take a knee and chug, reports Asylum.

That is, unless he happens to have a Smirnoff Ice on him, too, in which he can pull an "Ice Block." Then they both drink. The Awl notes that so far, there is no indication that the game was masterminded as a marketing ploy by Smirnoff itself—mainly because most of the many videos popping up of bros getting iced show the icee saying f--- you to the icer.

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Showing 3 of 14 comments
Jun 19, 2010 3:15 PM CDT
brosicingbros got shut down by smirnoff. now http://www.icedyou.com is stepping up and claiming they wont be shut down. and they're targetting celebs lol
H, Alhambra, CA
Jun 7, 2010 4:25 PM CDT
Wait, I thought the act of Ice-blocking meant that you (the intened icee) don't have to drink but your bro still does.
May 30, 2010 7:54 PM CDT
I'm not a bro, but the picture caption should refer to P90X workout, not "PX90." Just sayin'.