MSNBC will announce today its acquisition of online news site Newsvine, as the media giant attempts to revamp its image. While the move will only add 1 million monthly users to its already massive 29 million, Newsvine's user-generated content and annotated stories are expected to give MSNBC a leg up with competitors like Yahoo and CNN, the New York Times reports.
"It brings a great community component to our business," said MSNBC news president Charles Tillinghast; Newsvine's CEO was excited for "an environment where big and little media could live in one place and make each other better." So will NBC News run homegrown stories? Sure, says Tillinghast, if they've been verified. "We see Newsvine as an excellent source..for MSNBC."