Porn Is 3D TV's Best Hope
Japanese 3D fare could drive sales of new TVs
By Nick McMaster,  Newser Staff
Posted Jun 3, 2010 3:30 PM CDT
The cover for "Clonnad" a Japanese adult dvd.   (TMI Studio)

(Newser) – Years ago, the prevalence of porn on VHS tapes helped secure that format's victory over betamax. Now adult content again may play a decisive role in the evolution of video entertainment, as the promise of immersive sexual entertainment lures new customers to 3D television sets. With porn representing 30% of the overall video market in Japan, a 3D title featuring prominent porn stars—like the one becoming available next week—could be the push for many consumers to get the new sets, Bloomberg reports.

“I want to try it out,” said one Japanese adult-cable subscriber. “I need something dramatic to justify replacing my TV. This could be the motivation.” Analysts agree: "It’s lack of content that’s hindering expansion,” of 3D TV, says a Barclay's economist.