iPhone 4 Pre-Orders Overwhelm System

Customers line up for hours for Apple's new wonder
By Nick McMaster,  Newser Staff
Posted Jun 15, 2010 5:04 PM CDT
People stand in a long line in front of an Apple store which takes pre-orders ahead of the June 24 launch of iPhone 4 in Tokyo's Ginza shopping district Tuesday, June 15, 2010.    (AP Photo/Tomoko A. Hosaka)
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(Newser) – iPhone madness has arrived: stores were mobbed with customers who queued for hours to get a chance to pre-order the upcoming iPhone 4 today. For most, the day ended in chaos, says Gizmodo: AT&T apparently underestimated demand, and both their in-store and web-based pre-order interfaces were frozen much of the day, as were Apple's.

"Basically, they were getting one pre-order thru every 20 minutes," writes Gizmodo's Kyle VanHemert. Many stores were reduced to taking names and credit card numbers down on paper to process later. The phone doesn't actually go on sale until June 24.

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